GREAT GRASS MAKES GREAT BEEF

Does American business produce what Americans want, or does American business make Americans want what they produce?

Don’t get me wrong. I am not mad at capitalism. I participate myself in my own small way. The B-B Ranch sells honey, beeswax, bees, solitary bee nests and bee hives. But I also think that a lot of what business does is convince people that they want what they make, instead of making what people want.

I bought a shotgun at Wal-Mart a year or so ago. I couldn’t leave the store until the background check was completed. That turned out to be about three hours. I am now very familiar with the products available in Wal-Mart. I probably don’t need ninety percent of it, and that only on occasion.

Do people want campers, boats, sporting goods, ten pair of shoes, jewelry, musical instruments, new dishes, and on and on? Or do people want close families, good friends, peaceful lives, fulfilling goals, meaningful work, and freedom? How many ads on television make it appear that the way to have the latter is to own the former.

In fact, people seldom own things. Things own people. You may spend a weekend with your family on the boat. But you will spend many hours before and after the outing getting the boat ready, cleaning the boat up, paying for the boat, insuring the boat, buying the boat, repairing the boat, and talking about boats. Most of that won’t be done with your family, but will, instead take you away from your family. You probably could have spent more time with them on a hike, reading together, or playing a game.

If you own a boat don’t be mad at me. The same thing can be said of guitars and mandolins, my personal weaknesses. My point is that people sometimes don’t think very carefully about what they really want to produce. Successful marriages, independent children, strong communities, beautiful farms are all forms of production also.

However, it’s difficult to sell them. Now honey! That will bring you good health and delicious toast.